I’d Rather Be The Lioness (The Lion V. Gazelle Redux)

The anecdote of the Lion and Gazelle has been published (http://bit.ly/1hV6plmnd) enough throughout my career that as I transitioned so has my perspective of its value. I began to feel that it would be ill applied if I merged it, as is, into my sales life. If you currently work in the maze of cubicles and are seeking to advance as a sales professional, there are several areas that I recommend using the technique of the Lioness rather than the Lion:

 lionessstarersz

1) Prospecting: The Lioness is the primary hunter of each pride. She wakes early to identify prey, patrol the perimeter and ultimately provide a meal for all, including the lion that is rarely known to proactively hunt. Becoming a sales leader requires active hunting, recognizing that the opportunities to take part in spoils that you have not won are limited. There is the belief that working harder not smarter but breaking a sweat is a necessity, particularly in the beginning.

2) Territory/Competitor Awareness: A lion’s mane is used to dissuade potential predators or enemies from engaging by adding size to his appearance, I relate it to the established salesperson that has come to rely on the power of inbound calls and relationships to generate revenue, maintain the reputation of his sales prowess, and intimidate his competitors (internally and externally).  A professional life with little challenge can lead to a sense of complacency and an imaginary comfort zone.  Conversely, the lioness is often tested by competitors.  While she is a part of the same family as the King of The Jungle, she is not immediately given the grace of perceived power and therefore must always be alert to any potential threat to her territory. Without a mane as an initial repellant she must command respect based on the work and effort that she puts in continuously.

3) Peer Relationships: A Lioness can seamlessly assimilate into a new pride while the lion is often thought of as “rogue” or threatening when he is forced to strike out alone. You can be the lioness with the proven and quantifiable skill set that is easily marketed to a new company when it’s necessary to move forward, if you’ve done the right things. A solid reputation based on skill and finesse combined with the art of ingratiation will compel your new pride to embrace you, push your development and increase your potential for competitive balance.

4) Practice Management: She is naturally territorial of her young and has learned to enlist others in the nurturing of her cubs only when it is necessary or they have reached an age that she is sure they will continue to thrive. Your prospects and clients are your cubs. If you behave like the lioness you will keep a close and protective eye on them until they have reached a level of maturity (revenue, consistency, rapport) that requires less hand feeding and occasional steering.  When you have to turn them over or receive assistance with them it will only be from a colleague or manager that is as fiercely protective of their own business and who understands the need to maintain your den. A lioness knows that leaving her young (clients/prospects) too soon could lead to their demise. Behave like the lion–killing young (potential or growing business) or forcing relationships within the pride (colleagues or even the industry)–and you could find yourself in the crosshairs.

While there is strategic value to being the visible and beautifully coiffed Lion there is both tactical and strategic advantage to being the lioness that has perfected the craft of eating well and feeding others.  The nature of a workplace environment doesn’t tolerate the behaviors of lions well.  Work ethic, commitment, and strength are more likely to propel you than the simple demonstration of dominance, perhaps a testament to the longevity of the lioness in the wild in comparison to her male counterpart.

 

As a consultative sales partner and brand developer for businesses and individuals, Stephanie Bryant is noted for 100 closed referrals in 30 days, demonstrated talent for taking companies beyond lead generation to overall success through cold prospecting, identification and coaching of trainable sales talent and strategic business development. @madsaleswoman

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4 thoughts on “I’d Rather Be The Lioness (The Lion V. Gazelle Redux)

    • Thank you A.K. I appreciate you stopping in to read. The point of the “cubs” was one of the most important when I was putting this post together, it’s too easy to get comfortable believing that we’ve got business in the bag because they have committed to us in the early proces. My mission is always nurture to maturity and then identify the next step of relationship management.

  1. Stephanie- I have been in sales all my life and really thought your analogy was so right on. Every customer has to be nurtured. For me the reason I have been successful and was able to start my own business was to understand what the customers want. It is service, service and more service. They want to feel that they are only customer you have and you are willing to work for them. I don’t want my cubs wondering off to my competitors.

    • Thank you for reading Arleen. I think this relationship development and simple psychology is one reason why some of the best sales people that I have come across aren’t degreed and scientific, they don’t try to rationalize or hypothesize how to serve someone they are galvanized simply by the emotion of the served. Congrats by the way on 23 years!

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